Hot take: AI avatars will not replace on-camera founders. Every test we ran, the human version won on trust, even when the AI one looked better.
Be the commenteveryone reads.
Every morning the desk reads the last 24 hours of LinkedIn about your category and your competitors, picks the posts worth joining, and drafts the comment in your company's voice.
Three minutes with your coffee.
The desk does the reading and the first draft. Your team does the judging and the posting.
Watch
Give it your category words and the competitors you lose deals to. Every morning it reads the public posts about them from the last 24 hours.
Pick
It ranks what it found by reach and momentum, then judges fit: where your page can add something real, and where a comment would only read as an ad.
Comment
Each pick arrives with a comment drafted in your voice. Edit it, copy it, open the post, and publish from your company page.
A Tuesday brief, for a video brand.
What the desk hands a video-editing company before standup. The people, companies and numbers here are illustrative.
Hot take: AI avatars will not replace on-camera founders. Every test we ran, the human version won on trust, even when the AI one looked better.
A live debate about AI video where your view is the useful one.
Same split here, with one twist: the avatar wins for the routine stuff, like help-centre walkthroughs and changelog updates. Founders stay on camera for the story, and nobody misses them on step four of a settings tour.
Spent the weekend comparing three AI video tools for our onboarding series. Two looked great in the demo and fell apart on our actual brand fonts.
A buyer comparing tools in public. Help, do not pitch.
Brand fonts are where most tools quietly fall back to a default. Export one test frame at full resolution before committing to a series: it saves the weekend you just spent.
Our captions took longer than the edit. Is everyone else still fixing auto-captions by hand?
A pain your product removes, asked as a question.
Not by hand any more on our side: we review at 1.5x against the waveform and only touch the lines flagged low confidence. Our caption pass went from an hour to about ten minutes a video.
The comment section is LinkedIn's cheapest front row.
of public posts read every morning, fresh enough to join while the thread still moves
useful comment under a rising post is read by everyone who arrives after it
thoughtful comments a day add up to a company page people recognise
Your first brief
is tomorrow morning.
Add your topics and competitors once. Every morning after, the desk reads yesterday's LinkedIn and drafts the comments. Public posts only, and nothing is ever posted for you.


