For B2B brands

B2B influencer marketing, on the network your buyers read

B2B influencer marketing works when the creator's readers are the people who sign off on your deal. On LinkedIn that audience is already there, reading a handful of people they trust. 8x is the platform that briefs, approves, pays and measures them.

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01

Why B2B influencer marketing belongs on LinkedIn

A B2B buyer is already on LinkedIn, already reading, and already following a few people they trust on the subject you sell. Those people are rarely the biggest accounts. They are the ones whose commenters work at the companies you sell to, which is what the match score on every application measures.

02

What B2B brands run with creators

  1. 1

    A funding round

    Creators who know the space explain why the raise matters to the people you sell to.

  2. 2

    A launch, on day one

    Beta users post about the feature that changed their work, the morning it ships.

  3. 3

    A founder's profile

    Writing about the problem, not the product, from people buyers already follow.

  4. 4

    Proof for sales

    Posts from practitioners your sales team can share in every follow-up.

  5. 5

    Hiring

    Reaching engineers and operators who ignore recruiters but read their peers.

03

A B2B influencer marketing platform, not a spreadsheet

Briefs, applications, the draft round, disclosure, escrow and tracked links live in one place. You see who applied and how well they match, approve the posts, and pay only for posts that were verified live.

Each creator posts with their own tracked link. Clicks are counted on our servers with duplicates removed, and leads are matched with UTM parameters on your forms, or a webhook from your CRM on the managed plan.

Paid for posts that went live, measured by the clicks they sent.

FAQ

Questions brands ask

What is B2B influencer marketing?

Paying creators whose audience is business buyers to post about your product. On LinkedIn that means practitioners and operators whose followers work at the companies you sell to.

Is 8x an agency or a platform?

A platform: a marketplace and the tools around it, for briefs, applications, approvals, payments and measurement. Brands run campaigns themselves, and a managed plan adds CRM connection.

How are B2B creators matched to my campaign?

We look at each creator's public posts and the people who comment on them, including seniority, company, industry and location, and score how far they overlap the buyers your brief describes.

How do I measure B2B influencer marketing?

Each creator posts with their own tracked link. Clicks are counted on our servers with duplicates removed, and leads are matched with UTM parameters on your forms, or a webhook from your CRM on the managed plan.

What if a creator does not post?

Their share of the budget stays in escrow and goes back to your wallet when the campaign closes. You are only charged for posts that were published.

More

Keep reading

SaaS influencer marketing

Launches, funding news and founder posts from creators your buyers follow, tracked to signups.

8x Research

What works on LinkedIn, measured on 8.3 million posts.

A creator? Get paid to post on LinkedIn.