8x Research · What works on LinkedIn
How the numbers were made
8.3M
posts, collected ourselves
Every post ever made by 13,262 accounts, from 1,000 followers up. Public data only.
3
checks on every figure
Each number is checked by three reviewers against the data it came from before it publishes.
1 : 1
each creator against themselves
Format, length, timing and gating are compared within one creator's own posts.