LinkedIn influencer marketing
What it is, how to choose creators, what a post costs and how it is measured.
For SaaS
SaaS influencer marketing on LinkedIn
SaaS influencer marketing puts your launch, your raise or your founder's thinking in front of the people who buy software, through creators they already read on LinkedIn, with every click tracked back to a signup or a demo.
01
What SaaS teams run on LinkedIn
- 1
Launch day
Creators who used the beta post about the one feature that changed their work, the morning it ships.
- 2
Funding news
Explained by people who know the category, for the buyers who care what the raise means.
- 3
Founder thought leadership
Posts about the problem you solve, from voices your market already follows.
- 4
Proof for the pipeline
Practitioner posts your sales team can share in every follow-up.
02
Tracked to signups and demos
Every creator posts with their own tracked link, pointing at your signup or demo page. Clicks are counted with duplicates removed, and leads are matched with UTM parameters on your forms, or a webhook from your CRM on the managed plan.
03
How a SaaS creator campaign runs
- 1
Write one brief
Say what the post should cover, who you sell to, and what you want people to click.
- 2
Get matched creators
Each applicant carries a match score: how far their commenters' seniority, company, industry and location overlap your buyers.
- 3
Approve the draft
Every campaign has a draft round. You can ask for one revision, and nothing publishes without your approval.
- 4
Pay once it is live
The fee sits in escrow and is released after the post has been live for 72 hours with its tracked link still in it.
Your launch, in the feeds of the people who buy software, on day one.
FAQ
Questions brands ask
What is SaaS influencer marketing?
Paying creators whose followers buy or use software to post about your product. On LinkedIn that means practitioners and operators in your category.
How do I track SaaS influencer marketing to signups?
Each creator posts with their own tracked link. Clicks are counted on our servers with duplicates removed, and leads are matched with UTM parameters on your forms, or a webhook from your CRM on the managed plan.
Can creators post on our launch day?
Yes. You set the timing in the brief and approve each draft before it goes live, so posts can land the day you ship.
What if a creator does not post?
Their share of the budget stays in escrow and goes back to your wallet when the campaign closes. You are only charged for posts that were published.
More
Keep reading
B2B influencer marketing
Why B2B buyers trust creators, what brands run, and why a platform beats a spreadsheet.
LinkedIn creator marketplace
How brands and creators meet on 8x, and what the marketplace handles for both.
8x Research
What works on LinkedIn, measured on 8.3 million posts.
A creator? Get paid to post on LinkedIn.