Guide

LinkedIn influencer marketing, explained for B2B brands

LinkedIn influencer marketing is paying the people your buyers already read on LinkedIn to post about your product, in their own words, on their own profile. Here is how it works on 8x, from the brief to the clicks.

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01

What LinkedIn influencer marketing is

A sponsored post from a creator reads like the rest of their feed, because it is written by them and published on their profile. It is disclosed as a paid partnership, and it reaches the people who chose to follow that person, not an audience a targeting form guessed at.

That is the difference from an ad. An ad comes from your company page; an influencer post comes from someone your buyer already trusts on the subject you sell.

02

Choosing creators: engagement over followers

The creators worth paying are not the ones with the largest follower counts. They are the ones whose readers are your buyers, so creators on 8x are judged on engagement, and every applicant is scored against the people your brief says you sell to.

03

How a LinkedIn influencer campaign runs

  1. 1

    Write one brief

    Say what the post should cover, who you sell to, and what you want people to click.

  2. 2

    Get matched creators

    Each applicant carries a match score: how far their commenters' seniority, company, industry and location overlap your buyers.

  3. 3

    Approve the draft

    Every campaign has a draft round. You can ask for one revision, and nothing publishes without your approval.

  4. 4

    Pay once it is live

    The fee sits in escrow and is released after the post has been live for 72 hours with its tracked link still in it.

04

What it costs, and how it is measured

Each creator's rate is a fixed price per post, on the brief before they accept it. You fund it into escrow, and it is released only once the post is verified live.

Each creator posts with their own tracked link. Clicks are counted on our servers with duplicates removed, and leads are matched with UTM parameters on your forms, or a webhook from your CRM on the managed plan.

The brand approves fit and facts. The creator keeps the voice.

FAQ

Questions brands ask

What is LinkedIn influencer marketing?

Paying LinkedIn creators whose followers are your buyers to write and publish a post about your product on their own profile, disclosed as a paid partnership.

How much does a sponsored LinkedIn post cost?

Each creator sets a fixed price per post, shown on the brief before they accept. On 8x the fee is held in escrow and released once the post has been live for 72 hours.

Do sponsored LinkedIn posts have to be disclosed?

Yes. Every paid post is disclosed as a paid partnership, every time. The creator writes it in their own words, on their own profile, and the post stays theirs.

How do you measure LinkedIn influencer marketing?

Each creator posts with their own tracked link. Clicks are counted on our servers with duplicates removed, and leads are matched with UTM parameters on your forms, or a webhook from your CRM on the managed plan.

What happens if a creator does not post?

Their share of the budget stays in escrow and goes back to your wallet when the campaign closes. You are only charged for posts that were published.

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Keep reading

SaaS influencer marketing

Launches, funding news and founder posts from creators your buyers follow, tracked to signups.

8x Research

What works on LinkedIn, measured on 8.3 million posts.

A creator? Get paid to post on LinkedIn.