LinkedIn influencer marketing
What it is, how to choose creators, what a post costs and how it is measured.
Marketplace
A LinkedIn creator marketplace that pays and measures every post
8x is a LinkedIn creator marketplace for B2B. Brands post a brief, creators apply, and every sponsored post is approved, paid from escrow and tracked, on one platform.
01
How the marketplace works for brands
- 1
Write one brief
Say what the post should cover, who you sell to, and what you want people to click.
- 2
Get matched creators
Each applicant carries a match score: how far their commenters' seniority, company, industry and location overlap your buyers.
- 3
Approve the draft
Every campaign has a draft round. You can ask for one revision, and nothing publishes without your approval.
- 4
Pay once it is live
The fee sits in escrow and is released after the post has been live for 72 hours with its tracked link still in it.
02
How it works for creators
Creators apply to the briefs they want, with the rate on the brief before they accept. They write in their own voice, on their own profile, and the fee is held in escrow before they publish, so the money is there when the post goes live.
03
What the marketplace handles
Briefs, applications and the match score; the draft round and approvals; disclosure on every paid post; escrow payments released on a verified post; and a tracked link for every creator, with clicks counted and duplicates removed.
We use public LinkedIn data only, we do not buy engagement, and we are not LinkedIn or affiliated with it.
One brief, matched applicants, and money that moves only when the post does.
FAQ
Questions brands ask
What is a LinkedIn creator marketplace?
A place where brands post paid campaigns and LinkedIn creators apply to them. On 8x the brief, the approval, the payment and the measurement all happen in one platform.
How do creators get paid?
The brand funds the fee into escrow before the creator publishes. It is released once the post has been live on the creator's profile for 72 hours with the tracked link still in it.
Can I approve a post before it goes live?
Yes. Every campaign includes a draft round. You review the draft, can ask for one revision, and then approve it.
Is 8x part of LinkedIn?
No. 8x is an independent marketplace for creator campaigns on LinkedIn, and it is not affiliated with LinkedIn.
More
Keep reading
B2B influencer marketing
Why B2B buyers trust creators, what brands run, and why a platform beats a spreadsheet.
SaaS influencer marketing
Launches, funding news and founder posts from creators your buyers follow, tracked to signups.
8x Research
What works on LinkedIn, measured on 8.3 million posts.
A creator? Get paid to post on LinkedIn.